BROADTIME RETAIL MARKETING 12-8-17

Broadtime RSS (Record Store Syndication)

In Store and Online Music Marketing

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December 8, 2017

Busy time, busy time, hope some of you got to attend the Vinyl conference. I'm off to an Internet conference next week in Raleigh. Meanwhile, releases are hotter than ever and RSD Black Friday is right around the corner.

We are very excited to be adding some new web customers in Indy CD & Vinyl and Darkside Records (+ apps)...

We are reaching out to our label friends with our periodic update of things Broadtime and Indie Retail.

In the newsletter:

1. Broadtime Listening Station Preview CHART
2. Broadtime new INDIE PREORDER Support
3. Latest APP & BPM Developments
4. Broadtime Touring Support

5. This Week's Titles & Marketing

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1. Listening Station Preview Chart  

Broadtime has been working on tapping into our analytics to get a better reporting of the records that folks are previewing on our Listening Stations. While it's still not quite where we would like it to be as far as granularity, we can begin to get a picture of the activity to share and observe how our programs influence the listening popularity. Hopefully soon we can combine this with mobile.


Week of 12-1-17 through 12-8-17

1. Taylor Swift - reputation
2. Sam Smith - The Thrill Of It All [LP]
3. Seal - Standards [LP]
4. Margo Price - All American Made [LP]
5. Curtis Harding - Face Your Fear [LP]
6. Kid Rock - Sweet Southern Sugar
7. Wanting - LLL
8. Third Culture Kings - Is That Light You Carry? [LP]
9. The Smiths - The Queen Is Dead: Remastered [3CD/DVD]
10. Maroon 5 - Red Pill Blues
11. Chris Brown - Heartbreak On A Full Moon
12. Bully - Losing [LP]
13. Turnpike Troubadours - A Long Way From Your Heart [LP]
14. Bibio - Phantom Brickworks [LP]
15. Horrific - Your Worst Nightmare
16. NF - Perception [LP]
17. Mickey Hart - RAMU
18. Bob Dylan - Trouble No More: The Bootleg Series Vol. 13 / 1979-1981
19. Lalah Hathaway - Honestly
20. Miley Cyrus - Younger Now
21. Ohio Players - Orgasm [Import]
22. Sondre Lerche - Pleasure
23. Grace VanderWaal - Just The Beginning
24. Dance Mania Ghetto Madness / Various Dig - Dance Mania: Ghetto Madness / Various (Dig)
25. Susan Marshall - 639 Madison
26. Eric Roberson - Fire
27. Shamir - Revelations
28. Weezer - Pacific Daydream
29. Slayer - Reign In Blood
30. Courtney Barnett & Kurt Vile - Lotta Sea Lice
31. Linkin Park - Meteora
32. Tyminski - Southern Gothic [LP]
33. Cannibal Corpse - Red Before Black
34. Metallica - Ride The Lightning: Remastered [Vinyl]
35. Liam Gallagher - As You Were
36. Robert Plant - Carry Fire
37. Noel Gallagher's High Flying Birds - Who Built The Moon? [LP]
38. Norah Jones - Come Away With Me
39. The Lark Quartet - Composing America: The Lark Quartet
40. Classic House / Various Uk - Classic House / Various (Uk)
41. Depeche Mode - Black Celebration: Remastered
42. Depeche Mode - Playing The Angel: Remastered
43. Soul Jazz Records Presents - Soul Of A Nation: Afro-Centric Visions In The Age
44. Kelela - Take Me Apart
45. Gucci Mane - Mr.Davis
46. Beck - Colors
47. Kelly Clarkson - Meaning Of Life
48. Served Like A Girl [Documentary] - Served Like A Girl [Soundtrack]
49. Skid Row - Skid Row
50. Dangerous Toys - Dangerous Toys

 

= BROADTIME RSS MARKETING CAMPAIGN

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2. Preorder Support 

We know Preorder support is a hot topic for discussion. All of our sites now support preorders on the following URL  http://[sitename].com/preorder 

Example: http://omegamusicdayton.com/preorders

As for Broadtime's strategy, we have created another category for our campaigns that are "preorder only" and we are adding additional weeks of support for releases on our regular campaigns. THIS MAKES OUR PROGRAMS LONGER! (6 weeks? 8 weeks?)

When on our preorder radar, the release will go into our widely hosted "Upcoming Releases - Preorder" genre on all of the sites and station and apps. We will call attention to the releases with banner ads and with our news postings

PRE-ORDER CAMPAIGN

Pre-Order Campaign Genre


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3. Latest APP & BPM Station developments

We believe very strongly that Mobile Apps represent a new frontier of marketing the stores and connecting our record store brands to their customer base in exciting new ways. By delivering a listening station to every customer's pocket we can then reach them with friendly messages to increase engagement. Our website customers with mobile apps enjoy mobile e-commerce supported by AEC fulfillment.

So we have been hard at work making new features or our BPM Mobile Store App and our BPM Stations. This includes a new wishlist function for the App where customers can add the records they are previewing and want to a WISHLIST. We NOW HAVE mobile commerce enabled for our apps.  If you haven't yet, please download our newest customer's app, Down In The Valley. (http://music.downinthevalley.com/app)

MOBILE APPS

Wilco - APP Home Screen Wilco - APP Home Screen - Full Ad

Click Here To Download Our App
Click Here To Download Our App   Click Here To Download Our App

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4. BROADTIME ON THE ROAD AND TOUR SUPPORT As we look to creative ways, to drive more attention to artists and releases at retail, we contemplated the markets where we have website and kiosk customers and the map gives us some really good (and growing) coverage of the country. We are super excited to now have over 80 stations in service at stores around the country.

See Map below and interactively on our Tour Support page. 

So, in addition to our tagging and display of videos, banners, and digital signage, we can create concert calendar events in the markets, and create additional signage and banners, and event tagging.

An individual Event for each show will be created and placed on the calendar of each Record Store within the touring market invoking an EVENT tag to be placed on each release of the artist. The tour dates will also be highlighted on The Home Page and Artist Page of each applicable site and Kiosk. (as well as New Release, and featured item pages)

Broadtime will create and provide an individual animated Kiosk screen saver sign and banners for each Record Store located within the touring market calling out the specific local date and venue. These will rotate when station is idle -

MAIN BULLET POINTS:

* It's like getting two ads in one, as there is extra promotion that also cover the concerts

* It's up to 4 Months of ad coverage for the tour

More Info: BROADTIME TOUR SUPPORT 

Example:

Concert Ad

Concert Ad

Example Tear Sheet with Dates

We will add in Tour support on our proposals by default for a modest increase, to cover the cost of the dozen or so banners, signage, and event creation we will undertake. It's optional of course, for some titles it may make more sense to run as we do today.

However, the impact and improved exposure in the touring markets will pull in more and more fans to stores and shows.

Broadtime Coverage

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5. NEW RELEASE ROUND UP - Courtesy of OMEGA MUSIC DAYTON, Dayton, OH. Please congratulate them on an amazing new branding design.

The Latest...

Taylor Swift - reputation

Taylor Swift - reputationTaylor Swift - reputationTaylor Swift - reputation - Big Machine Records
Taylor Swift releases her highly anticipated 6th studio album, reputation. The album features the singles "Look What You Made Me Do", "...Ready For It?" and "Gorgeous".

Early Listen Available Video Available







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Nathaniel Rateliff & The Night Sweats - Live At Red Rocks - Stax
On August 21st, 2016, Nathaniel Rateliff & The Night Sweats marked the one-year anniversary of their debut album with a triumphant, sold-out homecoming show at Colorado's legendary Red Rocks Amphitheatre, the Denver-based band's first headlining performance at the revered venue. Honed by the extensive touring that took them around the world and back during the preceding 12 months, the mighty rock and soul band tore through a tight set packed with favorites such as 'I Need Never Get Old,' 'Look It Here,' 'Shake,' 'Howling at Nothing' and 'Wasting Time.' The night culminated with their special guests, the Preservation Hall Jazz Band, joining the guys for a swampy, powerful 'S.O.B.' before finishing with Sam Cooke's classic 'Having a Party,' as the second line paraded with band in tow right out of the theater.

Walk The Moon - What If Nothing - RCA
Walk The Moon release their third album What If Nothing. The album features the singles "One Foot", "Headphones" and "Surrender"

Seal - Standards

Seal - StandardsSeal - Standards - RepublicSeal - Standards
Over the course of his astounding career, acclaimed singer-songwriter, Seal, has sold over 50 million albums globally.  Now this iconic voice is tackling timeless songs with a collection of stunning versions of standards. Standards includes hit tracks “Luck Be A Lady” and “It Was A Very Good Year.”

Video Available 





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Angel Olsen - Phases - Jagjaguwar
How do you best describe Angel Olsen? From the lo-fi, sparse folk-melancholy of her 2010 EP, Strange Cacti, to the electrified, polished rock 'n' roll bursting from 2016's beloved and acclaimed MY WOMAN, Olsen has refused to succumb to a single genre, expectation, or vision. Impossible to pin down, Olsen navigates the world with her remarkable, symphonic voice and a propensity for narrative, her music growing into whatever shape best fits to tell the story. Phases is a collection of Olsen's work culled from the past several years, including a number of never-before-released tracks. "Fly On Your Wall," previously contributed to the Bandcamp-only, anti-Trump fundraiser Our First 100 Days, opens Phases, before seamlessly slipping into "Special," a brand new song from the MY WOMAN recording sessions. Both "How Many Disasters" and "Sans" are first-time listens: home-recorded demos that have never been released, leaning heavily on Olsen's arresting croon and lonesome guitar. The B-sides compilation is both a testament to Olsen's enormous musical range and a tidy compilation of tracks that have previously been elusive in one way or another. Balancing tenacity and tenderness, Phases acts as a deep-dive for longtime fans, as well as a fitting introduction to Olsen's sprawling sonics for the uninitiated.

Mickey Hart - Ramu

Mickey Hart - RamuMickey Hart - RamuMickey Hart - RAMU - Verve
Legendary Grateful Dead drummer, solo artist and world music aficionado Mickey Hart releases his 14th solo album - RAMU - on Verve Forecast. RAMU was co-produced by Michal Menert, formerly of Pretty Lights, and features Avey Tare from Animal Collective, Tank from Tank and the Bangas as guest vocalists. In addition to their contributions, RAMU features the incredible Zakir Hussain on tabla, bassist Oteil Burbridge, talking drum master Sikiru Adepoju, guitarist Steve Kimock, multi-instrumentalist Charles Lloyd, and Jason Hann of String Cheese Incident. Recordings of the late Jerry Garcia, the late Babatunde Olatunji, and unreleased field recordings by Alan Lomax also appear on the album.

Early Listen Available Video Available







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Metallica - Master Of Puppets: Remastered [Expanded Edition 3CD] - Blackened Recordings
Master of Puppets was originally released on March 3rd, 1986, on Elektra Records and went on to become the first Metallica album to be certified Platinum by the RIAA. The album has been certified 6x Platinum in the United States and has sold over 10 million copies worldwide. In 2016, the album became the first metal album to be added to the National Recording Registry of the Library of Congress, an honor granted to works deemed “culturally, historically, or aesthetically significant”. The Expanded Edition includes previously unreleased demos, rough mixes, interviews, live tracks, and a 28-page booklet.

R.E.M. - Automatic For The People: 25th Anniversary Edition - Craft Recordings
Widely considered to be one of the best albums of the 90s, 1992's Automatic For The People features R.E.M.'s iconic hit singles 'Nightswimming,' 'Man on the Moon' and 'Everybody Hurts.' Commemorating the album's 25th Anniversary, this remastered 2CD edition features the full album remastered from the original analog tapes. Housed in a clamshell box, this edition features new liner notes by Tom Doyle who conducted new interviews with all 4 band members. Also included is a full live set, Live At The 40 Watt Club 11/19/92. Performed in R.E.M.'s hometown of Athens, GA, it was the band's only live show that year. Includes a fold out poster and postcard series, featuring photography by Anton Corbijn. Other 25th Anniversary formats available include a Deluxe Edition Boxset (3CD+Blu-ray) and an 180 gram LP.

Pearl Jam - Epic
Pearl Jam have remastered a couple of their albums,  Ten [LP],  Riot Act [LP]Pearl Jam [LP]and Binaural [LP] but if that is not enough for you they have also reissued the singles on 7" vinyl.  World Wide Suicide / Life Wasted [Vinyl Single]I Am Mine / Down [Vinyl Single]Nothing As It Seems / Insignificance [Vinyl Single]Bu$hleaguer / Love Boat Captain [Vinyl Single]Save You / Other Side [Vinyl Single] and Light Years / Soon Forget [Yellow Vinyl Single].






ALSO OUT THIS WEEK

 CURRENT SINGLES/EPs

Quicksand - Interiors [LP]
Four Tet - New Energy
Ben Folds - Supersunnyspeedgraphic, The LP [2LP]
Elton John - Diamonds [2LP]
Langhorne Slim - Lost At Last Vol. 1 [LP]
Husker Du - Savage Young Du [4LP]
Evanescence - Synthesis
Kutless - Alpha / Omega
Shooter Jennings - Live At Billy Bob's Texas [LP]
Project Mama Earth - Mama Earth
Billy Ray Cyrus - Set The Record Straight
Tears For Fears - Rule The World
Escape-Ism - Introduction To Escape-Ism [LP]
Andrew Bird - Echolocations: River [LP]
Aretha Franklin - Brand New Me: Aretha Franklin With Royal [LP]
Princess Nokia - 1992 Deluxe [LP]
Eric Johnson - Live From Austin, TX [LP]
Peter Oren - Anthropocene [LP]
Charlie Feathers - Best Of The Sun Records Sessions [LP]
Guided By Voices - Live From Austin, TX [LP]
Gregg Kowalsky - L'orange L'orange [10in Vinyl]
Dillon - Kind
Jazz Loves Disney 2: A Kind Of Magic
Childish Gambino - Awaken My Love [LP]





& More .....

Sleigh Bells - Kid Kruschev EP
Exploded View - Summer Came Early EP [Vinyl]
Tennis - We Can Die Happy EP [Vinyl]
Morrissey - Spent The Day In Bed / Judy Is A Punk (Live) [Vinyl]
Sinsaenum - Ashes EP
Chris Stapleton - Scarecrow In The Garden
Superchunk - What A Time To Be Alive
Barenaked Ladies - Sunshine










 

 

For more information on these and other releases out this week, check out our New Releases charts by week section and don't forget that many of these titles are also available on vinyl.

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