BROADTIME RETAIL MARKETING 3-15-18

Broadtime RSS (Record Store Syndication)

In Store and Online Music Marketing

March 15, 2018

I hope at least some folks are enjoying the weather in Austin this week. Broadtime is staying home and buckling down for Record Store Day and new features we are working on for everyone.

I'm sure that everyone has downloaded our apps by now, yes? Please do, and enjoy using the barcode lookup feature with your phone and staying informed from your favorite indie retailers.

In the newsletter:

1. Broadtime Listening Station Preview CHART
2. Broadtime INDIE PREORDER Support
3. Latest APP & BPM Developments
4. Broadtime Touring Support
5. This Week's Titles & Marketing

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1. Listening Station Preview Chart  

Broadtime has been working on tapping into our analytics to get a better reporting of the records that folks are previewing on our Listening Stations. 

Week of 3-7-18 through 3-14-18

• = BROADTIME RSS MARKETING CAMPAIGN

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2. Preorder Support 

We know Preorder setup is where the action is currently. All of our sites now support preorders on the following URL  http://[sitename].com/preorders

Example: http://omegamusicdayton.com/preorders

As for Broadtime's strategy, we have created another category for our campaigns that are "preorder only" and we are adding additional weeks of support for releases on our regular campaigns. THIS MAKES OUR PROGRAMS LONGER! (6 weeks? 8 weeks?)

When your title is on our preorder radar, the release will go into our widely hosted "Upcoming Releases - Preorder" genre on all of the sites and station and apps. We will call attention to the releases with banner ads and with our news postings

PRE-ORDER CAMPAIGN

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3. Latest APP & BPM Station developments

We believe very strongly that Mobile Apps represent a new frontier of marketing the stores and connecting our record store brands to their customer base in exciting new ways. By delivering a listening station to every customer's pocket we can then reach them with friendly messages to increase engagement. Our website customers with mobile apps enjoy mobile e-commerce supported by AEC fulfillment.

We are super proud to be working with the forward thinking CIMS stores and management to bring about powerful new marketing tools to that coalition. We respect and appreciate working so closely with them.

So we have been hard at work making new features or our BPM Mobile Store App and our BPM Stations. This includes a new wishlist function for the App where customers can add the records they are previewing and want to a WISHLIST. We NOW HAVE mobile commerce enabled for our apps.  If you haven't yet, please download one of our newest customer's app, Down In The Valley. (http://music.downinthevalley.com/app)

BROADTIME POWERED MOBILE APPS

 

Cactus Music, TX *NEW
Central Square Records, FL *NEW
Darkside Records, NY *NEW
Dearborn Music, MI *NEW
Down In The Valley, MN *NEW
Easy Street Records, WA *NEW
Electric Fetus, MN *NEW
Euclid Records, MO *NEW
Fingerprints, CA *NEW
Homer's Music, NE *NEW
Indy CD And Vinyl, IN *NEW
The Long Ear, ID *NEW
Looney Tunes, NY *NEW
Lou's Records, CA *NEW
Magnolia Thunderpussy, OH *NEW
Music Millennium, OR *NEW
Omega Music, OH *NEW
OZ Music, AL *NEW
Park Ave CDs, FL *NEW
Peaches Records, LA *NEW
Plan 9 Records, VA *NEW
Pure Pop, VT *NEW
Record Archive, NY *NEW
The Record Exchange, ID *NEW
Rhino Records, CA *NEW
Rockin' Rudy's, MT *NEW
Salzer's Records, CA *NEW
Schoolkids Records, NC *NEW
Skip's Records & CD World, OR *NEW
Streetlight Records, CA *NEW
Strictly Discs, WI *NEW
T-Bones Records & Cafe, MS *NEW
Tunes, NJ *NEW
Twist & Shout, CO *NEW
Vinyl Renaissance, KS *NEW
Waterloo Records, TX *NEW
Wooden Nickel Records, IN *NEW

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4. BROADTIME ON THE ROAD AND TOUR SUPPORT As we look to creative ways, to drive more attention to artists and releases at retail, we contemplated the markets where we have website and kiosk customers and the map gives us some really good (and growing) coverage of the country. We are super excited to now have over 80 stations in service at stores around the country.

See Map below and interactively on our Tour Support page. 

So, in addition to our tagging and display of videos, banners, and digital signage, we can create concert calendar events in the markets, and create additional signage and banners, and event tagging.

An individual Event for each show will be created and placed on the calendar of each Record Store within the touring market invoking an EVENT tag to be placed on each release of the artist. The tour dates will also be highlighted on The Home Page and Artist Page of each applicable site and Kiosk. (as well as New Release, and featured item pages)

Broadtime will create and provide an individual animated Kiosk screen saver sign and banners for each Record Store located within the touring market calling out the specific local date and venue. These will rotate when station is idle -

MAIN BULLET POINTS:

* It's like getting two ads in one, as there is extra promotion that also cover the concerts

* It's up to 4 Months of ad coverage for the tour

More Info: BROADTIME TOUR SUPPORT 

Example:

Example Tear Sheet with Dates

We will add in Tour support on our proposals by default for a modest increase, to cover the cost of the dozen or so banners, signage, and event creation we will undertake. It's optional of course, for some titles it may make more sense to run as we do today.

However, the impact and improved exposure in the touring markets will pull in more and more fans to stores and shows.

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5. NEW RELEASE ROUND UP - Courtesy of DOWN IN THE VALLEY, Minneapolis, MN. Please congratulate them on an amazing new branding design.

New Release Round-Up 03-16-18

The Decemberists - I'll Be Your Girl - Capitol
The Decemberists explore a new sound on their inspired 8th studio album I'll Be Your Girl, out on Capitol Records. The acclaimed Portland, Oregon-based band (with nearly 2M adj. albums sales) worked with producer John Congleton (St. Vincent, Lana del Ray) & embraced influences such as Roxy Music and New Order to spark a new creative path, as evidenced on synth-driven lead single “Severed.” The band kicks off their 2018 Your Girl / Your Ghost World Tour on 3/22.

Dorothy - 28 Days In The Valley - Roc Nation
Dorothy releases their 2nd full-length album 28 Days In The Valley on Jay Z's Roc Nation. Linda Perry produced & co-wrote several tracks which even with more tender moments still has the gritty rock n roll of 2016’s ROCKISDEAD. Recent single "Down To the Bottom" hit #35 on Billboards Mainstream Rock chart. Rolling Stone calls it the "perfect mix of blues thunder and alt-rock guitar crunch.“ But this time around added layers of emotion fueled by less metal-more Cali desert rock vibes.

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Snoop Dogg - Snoop Dogg Presents Bible Of Love - RCA
Pop culture icon and platinum selling hip-hop artist, Snoop Dogg, delivers a passion project filled with the musical influences and sounds that have privately fueled and encouraged him for a lifetime.

Prhyme - Prhyme 2 - Prhyme
PRhyme is a collaborative project between Detroit rap artist Royce 5 9 (Slaughterhouse, Bad Meets Evil) and legendary Hip-Hop producer DJ Premier (Gangstarr). First single and video: Era feat Dave East. One of the most anticipated albums of 2018 according to Rolling Stone, Complex and HipHopDX. Press pickup: Rolling Stone, Billboard, Complex, The Source, Vibe, XXL, Rap Radar, Shady Records, Genius, Okayplayer, HipHopDX, AllHipHop, HotNewHipHop and more.

Andrew Lloyd Webber - Unmasked: The Platinum Collection - Verve
Andrew Lloyd Webber - Unmasked: The Platinum Collection are the all-time greatest hits from the works of Andrew Lloyd Webber, one of the most successful composers of our era. The 2CD set collects the finest of his cherished works from the past five decades. Featuring newly-recorded versions of songs by Lana Del Rey, Gregory Porter, Nicole Scherzinger and an exclusive performance by Beyonce of 'Learn To Be Lonely' from the 2005 Academy Awards with Andrew Lloyd Webber accompanying on piano.

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UPCOMING RELEASES

Field Report - Summertime Songs - Verve
Wisconsins Field Report return with their third album, Summertime Songs – a collection of folk rock written by Chris Porterfield, combining narrative lyrics and the sound of the American heartland.

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Jordan Davis - Home State - MCA Nashville
Home State includes the singer/songwriter's infectious single Singles You Up in addition to the previously-released tracks Slow Dance In A Parking Lot and Take It From Me. Known for his unique songwriting talent, Jordan co-wrote every track on HOME STATE and teamed up producer Paul DiGiovanni for the entire 12-song collection. "Making this record has been one of the most rewarding things I've ever done," says Jordan. "I want to thank everyone who was involved in bringing this to life, especially to my producer Paul Digiovanni and the songwriters that helped me create these songs. I can't wait for y'all to hear it." Jordan Davis continues to draw critical acclaim with Rolling Stone commending Jordan for melding the songcraft of artists like John Prine and Jim Croce with the genre's pop progressiveness. The Tennessean notes, in the vein of Sam Hunt, Davis pairs syncopated melodies and ultra-progressive production with smooth vocals and contemporary vernacular.

 

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For more information on these and other releases out this week, check out our New Releases charts by week section and don't forget that many of these titles are also available on vinyl.

Broadtime • 106 N. Thompson St., Richmond, VA 23221 • 888-582-3229 • www.broadtime.com