[BROADTIME CUSTOMER UPDATE ] MARCH 18, 2020 - NEW FEATURES, IDEAS FOR OUR NEW REALITY OF VIRUS LOCKDOWN


Hey my friends, What a difference from a week and a half ago.

I'm very sorry for what everyone is going through right now, and please know we are empathizing with you, thinking of ways to help and hoping you are staying safe and healthy.

In addition to everyone's terrible lockdown reality, we also lost a legendary record store owner this past weekend, Jim Salzer. The Salzer family was one of Broadtime's first customers a long time ago and Jim, Nancy and Brandon have always been so good to us and have given so much to the Indie Store community. Our hearts are very much with them. Jim was a larger than life person. We will miss and remember him well.

As we have been thrust into this new reality of forced community closures and reduced foot traffic for our customers, we wanted to share a few ideas and features for enhancing the online experience for your customers that are homebound and socially distanced. A lot of these things depend on good communication with your customers about ways to continue to support your store.


Let's continue to flatten the curve of infection while maintiaining relationships with your customers.

Stay safe! Music Matters!

Cheers,

Jon


In this email:

• Online Store Ideas + Features
• Record Store Day New Date
• Broadtime Manual + New Features 
• PlayARt Titles and Update
• Selling Tools - Charts, Videos, Social Media

___________

ONLINE STORE IDEAS + FEATURES

*** SPECIAL NOTE: We understand that AEC is open for business at the warehouse for conducting fulfillment for you. Please assume this to be the case until you hear otherwise ***


• Marketplaces header inclusion - New Feature

We have created new links that can be added to your header automatically from your "site settings" in the admin. It is now possible to add links to your RSD listing as well as other online marketplaces for Amazon, Discogs, and Ebay. This is one more way to let customers see how they can support you and shop your store through these crazy times.

Icons for Marketplaces

You can fill out your links in the admin. You have to type the full URL.

https://[your site]/AdminSite

Icons for Marketplaces

• Sitewide sale

In your pricing rules in your admin ("Edit Sale Price Rules"), you have the ability to set sale pricing globally throughout your sites. Some of our customers are doing 10 and 15 percent off the entire site for now. You basically set the price range from $0 to $10,000. You may also apply the price rules to a specific format. This is another way to reach your customers with your online presence and can be changed back at any time.

You can use the Billboard function to change the image rotator to announce your message.

• Free or discounted local delivery

Some stores are setting up free or discounted local delivery options instead of normal shipping. It's a creative way of reaching your customers with minimal exposure to everyone.

• Curbside/Local Pick-up

Many stores are setting up curbside delivery options in their Admin under shipping options. You can include a phone number for customers to call when they arrive for curbside pick-up. This is ideal for stores that can't open or only allow limited amount of folks in the store.

• Personal Shopper - USED

One really interesting idea, is to video your used (or new) section and post it on your website and social media and have customer call dibs, by email or phone and then optionally create a curbside payment option for $1.00 and give them a rounded amount for their USED and New order and they can enter that quantity and checkout on the website. This works with curbside pickup or local delivery.

• FREE SHIPPING in general or over a certain $ amount

For a few months now, we have given you the ability to set a shipping threshold at which you offer free or discounted shipping. Now is a great time to use this incentive for customers. You may setup this option under shipping in the Admin. Reach out if you need assistance.

• Reminder of Deep Inventory for drop ship delivery 

For shipping, it's a good time to let your customers know that you can still get them most all new products that are available to ship to their doorstep anywhere (plus whatever you decide locally). As mentioned, you may have AEC do the drop shipping for you for preorders or out now in stock titles.

• Messaging Often and reminding customers of your online presence

Please send regular emails, social posts, and signage to let customers know ways that they may work with you even during all of these lockdowns.

 This Tweet is good to share - Amazon isn't providing music, you are.

With no disrepect to obvious health needs, we feel like music IS essential to our lives. Let your customers know that music matters when times are difficult and you are there for them.

 

Record Store Day Setup + New Date June 20, 2020

RSD 2020
 
As I'm sure everyone knows by now, RSD has responsibly been moved to a new date.
During this time we are maintaining the Record Store Day 2020 genre where you can see all of the titles on your website. 


Customers are prevented from being able to PREORDER RSD titles.
[New Feature] Additionally, Customers will be able to add those titles to a “Wishlist” that is newly viewable by you in ADMIN in the Users Section. 

Please be mindful of THE PLEDGE and make sure you know the provisions of pricing when you sell, etc.
Social Media

Finally, sales of PRE-ORDERS at our customer sites continues to grow as does label participation and inclusion. We have redesigned the landing page for Products on Record Store Day to accomplish faster recognition by customers about how to purchase and also to complement the product being featured with the background. Now we are including stores that are UNABLE to provide deep links to all products on the page in a separate section on the page. The DESIGN makes it better for everyone, customers, labels, Broadtime stores, and non-Broadtime stores. 

Check it out, click a Featured Preorder on https://recordstoreday.com and please consider promoting preorders more to your consumers as this is the result from those efforts last year: HERE IS ONE:  

https://recordstoreday.com/UPC/093624895992


When an artist or record label links to the INDIE OPTION we then in turn feature that PREORDER for you on your website as well (optionally). You can further support these efforts through your email, and social media marketing to encourage your customers to Preorder with you in general and for specific big releases. 

Please, let's keep reminding customers they can Preorder from your store and not just from artist websites. That all helps us get the label Preorder support that we are asking for when the INDIE PREORDER OPTION gets amplified by everyone. You can see which Preorders are featured on your site and you can add or remove Preorders of your own here:

https://[yoursite]/AdminFeaturedItems  and

you can view them on  your home page and https://[yoursite]/Preorder

Upcoming Preorders Being Promoted CURRENTLY
ARTIST - TITLE

DATE

Conan Gray - Kid Krow [LP] 3/20/20
Mapache - From Liberty Street [First Edition Yellow LP] 3/20/20
Roger Eno and Brian Eno - Mixing Colours [2LP] 3/20/20
The Revivalists - Made In Muscle Shoals [LP] 3/20/20
Embrace - If You’ve Never Been [LP] 3/20/20
Embrace - Drawn From Memory [LP] 3/20/20
Pearl Jam - Gigaton [2LP] 3/27/20
Lilly Hiatt - Walking Proof [LP] 3/27/20
Waxahatchee - Saint Cloud [LP] 3/27/20
Tesla - Five Man London Jam [2 LP] 3/27/20
Cavetown - Sleepyhead [LP] 3/27/20
Jessie Reyez - Before Love Came To Kill Us [2LP] 3/27/20
Cavetown - Sleepyhead [Indie Exclusive Limited Edition Turquoise Blue LP] 3/27/20
Bela Fleck - The Ripple Effect [2LP] 3/27/20
Bela Fleck - Throw Down Your Heart: The Complete Africa Sessions [3CD/1DVD] 3/27/20
Orion Sun - Hold Space For Me [LP] 3/27/20
Brian Fallon - Local Honey [LP] 3/27/20
Margaret Glaspy - Devotion [Sandstone LP] 3/27/20
Thundercat - It Is What It Is [Red LP] 4/3/20
Sam Hunt - SOUTHSIDE 4/3/20
Hinds - The Prettiest Curse [LP] 4/3/20
M. Ward - Migration Stories [LP] 4/3/20
tētēma - Necroscape [Limited Edition LP] 4/3/20
The Strokes - The New Abnormal [LP] 4/10/20
Lady Gaga - Chromatica [Milky Clear LP] 4/10/20
Grey Daze - Amends [LP] 4/10/20
Pokey Lafarge - Rock Bottom Rhapsody [LP] 4/10/20
Nightwish - HUMAN. :II: NATURE. [Limited Edition Brown/Orange Swirl 3LP] 4/10/20
Maddie & Tae - The Way It Feels 4/10/20
Watkins Family Hour - Brother Sister [LP] 4/10/20
Wavves - King Of The Beach: 10th Anniversary [Purple Kush LP] 4/10/20
Gregory Porter - All Rise [2 LP] 8/28/20
Nick Mason’s Saucerful Of Secrets - Live At The Roundhouse [2LP] 4/17/20
Prince - Up All Nite With Prince: The One Nite Alone Collection [4CD/DVD] 4/17/20
Prince - One Nite Alone…(Solo Piano And Voice By Prince) [Purple LP] 4/17/20
Prince & The New Power Generation - One Nite Alone…Live! [Purple 4LP] 4/17/20
Prince & The New Power Generation - One Nite Alone… The Aftershow: It Ain’t Over! (Up Late With Prince & The NPG) [Purple 2LP] 4/17/20
Prince - The Rainbow Children: Reissue 4/17/20
Prince - The Rainbow Children: Reissue [Limited Edition Clear 2LP + Rainbow Slipmat] 4/17/20
Brendan Benson - Dear Life [LP] 4/24/20
HAIM - Women In Music Pt. III [2LP] 4/24/20
Lucinda Williams - Good Souls Better Angels [LP] 4/24/20
Liam Gallagher - MTV Unplugged (Live At Hull City Hall) [LP] 4/24/20
Luke Bryan - Born Here Live Here Die Here 4/24/20
Indigo Girls - Look Long [2LP] 4/24/20
Shabaka and the Ancestors - We Are Sent Here By History [2LP] 4/24/20
Other Lives - For Their Love [LP] 4/24/20
Corb Lund - Agricultural Tragic [LP] 4/24/20
Margo Price - That's How Rumors Get Started [LP] 5/8/20
Hayley Williams - Petals For Armor [2LP] 5/8/20
Jason Isbell & The 400 Unit - Reunions [LP] 5/15/20
Alina Baraz - It Was Divine [LP] 5/8/20
Bon Jovi - Bon Jovi 2020 [Gold 2LP] 5/15/20
Declan McKenna - Zeros [LP] 5/15/20
Alicia Keys - Alicia 5/15/20
Reckless Kelly - American Jackpot / American Girls [LP] 5/22/20
Ashe - Moral Of The Story: Chapter 1 & 2 [Yellow LP] 5/22/20
Jaime Wyatt - Neon Cross [Indie Exclusive Limited Edition Neon LP] 5/29/20
Sammy Brue - Crash Test Kid [LP] 6/12/20
Maya Hawke - Blush [LP] 6/19/20


 • Broadtime Manual + New Features

Manual

Our customers often forget that we have a manual for how to do some common tasks with our products. We have added some new content for troubleshooting the Listening stations, we still need to to add info about our newest systems and order processing. You may explore solutions at your convenience using the manual and remember we are here for you for support at any time.
Please email any suggestions you have to continue to improve the Manual.


Shopping Cart Upgrades

Shopping Cart 

 
Cart Updates AND NEW FEATURES we shared in our last TWO EMAILS…

BROADTIME CUSTOMER UPDATE - MARCH 2, 2020 - NEW FEATURES, PLAYART, SELLING TOOLS

PlayARt - Titles and Update 60 Albums and counting

PlayARt

We have been steadily and successfully adding titles each week to PlayARt. 
WE STRONGLY BELIEVE THAT WITH CUSTOMER EDUCATION THIS WILL HELP YOU SELL MORE RECORDS!
 
If you have a LAUV window cling or poster, you can use PlayARt to activate the experience in addition to the Album cover.
Again, this is a great way to engage your customers.

LAUV - PlayARt Preview exerience -    https://vimeo.com/user12183833/review/392555800/9c362362ad
Lauv
The list of titles that have Cover art the can be scanned (or virtually placed in your room) using PlayARt can be found in the Genre on your website and on the PlayARt website. We are partnering with a few stores to explore ways to communicate with customers about the new way to interact with albums.
https://[YOUR DOMAIN]/Genre/694857      i.e. https://plan9music.com/Genre/694857

Broadtime is asking you our customer to follow the list of titles, follow and interact with our social media and generally join in the fun of bring albums to life with bonus content by sharing this experience with your shoppers.

Here is a Video of the Experience of a PlayARt album - Halsey  https://vimeo.com/user12183833/review/393753863/70ef006420


Titles: https://playart.ai
Socials.  Facebook  Instagram

PlayARt ENABLED TITLES
 
UPCOMING TITLES - PREORDER
Cavetown - Cavetown 3/27/20
Pearl Jam - Gigaton [2LP] 3/27/20
Jessie Reyez - Before Love Came To Kill Us [2LP] 3/27/20
Lilly Hiatt - Walking Proof [LP] 3/27/20
Conan Gray - Kid Krow [LP] 3/20/20
Niall Horan - Heartbreak Weather 3/13/20
The Garden - Kiss My Super Bowl Ring [LP] 3/13/20
Caroline Rose - Superstar [LP] 3/6/20
Thick - 5 Years Behind [LP] 3/6/20
Mandy Moore - Silver Landings [LP] 3/6/20
LAUV - Silver Landings [LP] 3/6/20

Five Finger Death Punch - F8 [2LP]
2/28/20
Slotface - Sorry For The Late Reply [LP] 2/21/20
Purr - Like New [LP] 2/21/20
The Ballroom Thieves - Unlovely [LP] 2/14/20
Beach Bunny - Honeymoon [Color LP] 2/14/20
The Wood Brothers - Kingdom In My Mind [LP] 2/14/20
Nada Surf - Never Not Together [LP] 2/7/20
La Roux - Supervision [Indie Exclusive Limited Edition Clear LP] 2/7/20
Mike Posner - Keep Going 1/31/20
Son Little - Aloha [LP] 1/31/20
Joey Alexander - Warna [2LP] 1/31/20
Wolf Parade - Thin Mind [LP] 1/24/20
Andy Shauf - The Neon Skyline [LP] 1/24/20
Halsey - Manic [LP] 1/17/20
Devon Gilfillian - Black Hole Rainbow [LP] 1/10/20
The Raconteurs - Help Me Stranger / Somedays (Alternate Version) [Vinyl Single] 12/20/19
Eminem - The Slim Shady LP: 20th Anniversary Expanded Edition [2CD] 12/13/19
John Hiatt - Only The Song Survives [15 LP Box Set] 12/6/19
Opeth - In Cauda Venenum [2LP English Version] 11/29/19
Tenacious D - Blue Series: Don't Blow It, Kage [RSD BF 2019] 11/28/19
Ben Lee - Quarter Century Classix 11/22/19
JD McPherson - Socks [Indie Exclusive Limited Edition Snow Globe Colored LP] 11/22/19
Danny Brown - uknowhatimsayin¿ [LP] 11/22/19
Pluralone - To Be One With You [LP] 11/22/19
Big Band of Brothers - A Jazz Celebration of the Allman Brothers Band 11/22/19
William Hooker - Symphonie Of Flowers [2LP] 11/22/19
Lily Kershaw - Arcadia [LP] 11/15/19
Michael Nau - Less Ready To Go [LP] 11/15/19
Hollie Kenniff - The Gathering Dawn [LP] 11/15/19
The Raconteurs - Help Us Stranger 6/21/19
Brittany Howard - Jaime [Sandstone LP] 9/20/19
Black Pumas - Black Pumas [Limited Color LP] 6/21/19
Fitted - First Fits [LP] 11/8/19
Cold War Kids - New Age Norms 1 [Opaque White LP] 11/1/19
Japanese Wallpaper - Glow [LP] 11/1/19
Hollow Coves - Moments 11/8/19
Dan Luke and The Raid - Out Of The Blue [LP] 10/11/19
The Menzingers - Hello Exile [LP] 10/4/19
Joshua Radin - Here, Right Now [LP] 10/4/19
North Mississippi Allstars - Up and Rolling [LP] 10/4/19
Kacy & Clayton - Carrying On [LP] 10/4/19
Whiskey Myers - Whiskey Myers [LP] 9/27/19
Boy & Bear - Suck On Light [LP] 9/27/19
Andrew Combs - Ideal Man [LP] 9/20/19
Guaxe - Guaxe [LP] 9/6/19
Seratones - POWER [LP] 8/23/19
Drew Holcomb & The Neighbors - Dragons [LP] 8/16/19
Justin Townes Earle - The Saint Of Lost Causes  5/24/19
The Harmaleighs - She Won't Make Sense [LP] 8/2/19
Grizfolk - Rarest Of Birds [LP] 8/2/19
Steve Earle & The Dukes - GUY [LP] 3/29/19
Tinnarose - My Pleasure Has Returned 10/14/16



Social Media Advice, structured metadata and SEO suggestions.

Social Media

We often see your social media posts and they are often very creative and cool. Sometimes, you may wish to promote a particular preorder and new release in your post. Many times when we see these posts, they don’t include a deep link to the product page that generates a call-to-action for the consumer and takes them right to the product on your website. We have worked on the ever changing code for our open graph code to make sure we include the description and the image from the product page when sharing to social media. You will benefit from deep linking to engage with your customers. Please reach out to us if you would like to walk through it together.

Also, some of the under-the-hood programming we have been doing this summer and post Summer camp is to follow some standard schema for many elements of your product pages and events. While this is invisible to you, it’s part of an ongoing effort to help google understand the “data” that is on the pages of your website. It shows up by helping them know you have a product for sale and it’s price and availability.  Most all of our sites are connected via Google Analytics and Google Search Console where you see traffic and see how well the site is being indexed.

SEO tips: If you ever want to elevate a particular product, you can include your own "review" which is different and original from all the rest of the blurbs about that product. You can then submit that product page to Google Search. Finally, in everyone’s Site Settings, https://[yoursite].tuneportals.com/AdminSite, there is a <META> Description tag: not all of my customers are using this field. This is where you need a short paragraph with some keywords about your store. This gets indexed by Google and helps the identity of your store and getting found. Maybe take this opportunity to review and populate it.

 

Thanks everyone, happy selling!

Jon, Chris & Broadtime Team